Available for new projects

Professional track record

25+ years delivering
real business outcomes

Built from hands-on execution: managing companies, opening international markets, running digital operations and implementing AI where it creates measurable value.

25+ Years of experience
6 Working languages
8+ International markets

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AI Agents and Automation

AI Voice Agent Developer

SFERA AI, SL 路 Oct 2025 - May 2026

Recent

End-to-end delivery of AI voice agents and business automations for demos and production. Work included no-code automations, customer service flows, and self-hosted deployments.

Voice AI Agents n8n / Make Retell / Ultravox LiveKit Self-hosted VPS

No-code Specialist

Uncovercity SL 路 Nov 2022 - Apr 2023

2022-2023

Collaboration with the CTO to design and maintain internal digital products improving operations, admin and marketing workflows.

Bubble Webflow APIs / Webhooks OpenAI API

Digital Marketing and Web Delivery

Marketing & SEO/SEM Lead

ISOFLOTS, SL 路 Aug 2025 - Oct 2025

2025

Responsibility for multilingual websites, technical SEO fixes, market-level keyword strategy, and paid traffic optimisation.

Technical SEO SEM 301 Redirects ES / FR / PT

WordPress & Ads Specialist

Servimed Atenea, SL 路 Jun 2024 - Sep 2024

2024

Full project from website build to acquisition campaigns, technical setup and performance improvements.

WordPress / WooCommerce Meta Ads / Google Ads SEO

Marketplace and Online Business Operations

Freelance and Own Projects

Multiple clients 路 2012 - Present

2012-now

More than a decade managing stores and marketplace operations for local and international clients, including long-term UK projects serving Europe.

Amazon FBA Shopify WooCommerce PrestaShop Customer Operations

Leadership and Company Management

General Manager and Sole Director

Living Earth Iberica, SL 路 May 2018 - Nov 2019

2018-2019

Set up and managed the business end-to-end: staffing, operations, administration, licensing and supplier negotiations.

Business Launch HR and Hiring Operations Stock Control

Import/Export and International Administration

Administrative Lead - Import/Export & Logistics

Audiobus, SL 路 Apr 2003 - May 2012

2003-2012

Managed international suppliers and customers, trade documentation, logistics optimisation and multilingual communication across markets.

Import / Export Documentary Credits International Logistics Multilingual Operations

Administrative Officer and Executive Assistant

Hermanos Orte, SL 路 Jul 1997 - Sep 2002

1997-2002

Comprehensive administration, accounting support, translation and process digitisation in an import/export environment.

Administration Accounting Interpretation / Translation

Looking for someone who understands both business and technology?

I combine strategic vision and technical execution, from operations and teams to AI agent deployment.