Technology and artificial intelligence
I can build voice agents, automate processes, develop websites and generate content with AI, and I also know when none of that is necessary. Technology only has value when it solves a real business problem.
Let's talk about your challenge
Contact now"AI without business context is expensive and slow. With context, it becomes a real competitive advantage." I have spent more than 25 years understanding how businesses work. That changes how I use technology.
View experience ->Advanced AI
Beyond using ChatGPT to draft text, I design and implement autonomous AI solutions: agents that talk to customers, systems that retrieve knowledge from your own documents, and workflows that reason and act with minimal intervention. If it does not deliver measurable ROI, it does not get built.
AI Voice Agents
Design and deployment of AI voice agents that handle real phone conversations with customers for acquisition, support and lead qualification. Experience in demo and production environments with Retell AI, Ultravox and LiveKit (open-source, self-hosted on VPS). The agent on this website is a real working example.
RAG · AI on your data
Retrieval-Augmented Generation: AI systems that answer using your documents, catalogs, FAQs or internal knowledge base, without hallucinating or making things up. Ideal for technical support chatbots, internal assistants or intelligent product search.
Customer support chatbots
Intelligent text chatbots for web, WhatsApp or proprietary channels. They can resolve common questions, qualify leads, escalate to humans when necessary, and log conversations in your CRM. No rigid scripts — natural conversation trained on your business.
Claude Code & Vibe Coding
AI-assisted development using Claude Code, Cursor and similar tools to build applications, scripts, integrations and websites without depending on a full development team. Includes Lovable to create internal tools or stores connected directly to Shopify.
AI text generation and curation
AI-assisted content creation with human supervision: sales copy, SEO articles, product descriptions, emails and multilingual text. AI accelerates output while editorial and business criteria ensure useful, accurate, brand-consistent results.
AI image and video generation
Visual assets for ads, websites and social channels using AI image and video generation tools. Useful to reduce production costs without sacrificing quality, with creative criteria and editorial supervision in every deliverable.
Process automation
Automation does not need AI to be valuable. n8n, Make and Zapier connect apps, move data and run repetitive tasks reliably, with no-code logic and fewer human errors, with or without AI in the flow. Language models are added only when they make sense. The goal is always the same: free your team to focus on what matters most.
n8n
Open-source automation platform managed on your own VPS. Ideal for complex flows, custom API integrations and environments where data must remain inside company infrastructure. Experience with lead capture, notifications, data sync and integrated AI agents.
Make (Integromat)
Visual automation with hundreds of native integrations. Especially effective for connecting popular SaaS tools without code: CRMs, forms, spreadsheets, email marketing, e-commerce and messaging. Experience with agency and direct client projects.
Zapier
Quick automations for teams that need to connect tools without technical friction. Useful for simple synchronization tasks, notifications and onboarding flows. Combined experience with n8n to choose the right tool for each use case.
API integration · HTTP Requests
Direct integration with third-party APIs via HTTP requests: authentication with API keys and OAuth, JSON response handling, payload construction and error handling. No intermediaries when native integration doesn't exist or isn't sufficient.
Web & CMS
Websites that convert, stores that sell and platforms that remain maintainable over time. Real end-to-end experience, from hosting and DNS setup to load-speed optimization and payment gateway integration.
WordPress · Page Builders
Full WordPress implementation with modern page builders: Elementor, Divi, Breakdance and native Gutenberg blocks. Hosting setup, DNS management, performance optimization, security and ongoing maintenance.
WooCommerce
WooCommerce stores on WordPress: catalog and variant setup, payment gateways, logistics, order management and product page optimization for conversion and SEO.
Shopify
Creation and management of Shopify stores for own projects and clients. Theme setup, apps, localization, social integrations and payment gateways. Experience also with Lovable to build internal tools connected directly to the Shopify ecosystem.
PrestaShop
PrestaShop store management: catalog, orders, module configuration, product-page optimization and maintenance. Experience in both own and client projects.
Webflow · Bubble
Digital product development with modern no-code tools. Webflow for advanced design sites with full CSS control. Bubble for web apps with complex logic without writing backend code.
SEO & Digital marketing
Well-executed organic traffic is the digital asset with the best long-term return. I combine professional SEO tools with editorial criteria and technical knowledge to improve rankings, fix errors and create content that converts in search engines and LLMs.
Professional SEO Tools Suite
Work with leading SEO analysis suites in the market for keyword research, technical audits, competitive analysis, ranking tracking and opportunity detection. Judgment to choose the right tool based on budget and project objectives.
Paid traffic · SEM
Paid traffic campaign management on Google Ads and Meta Ads: targeting, creatives, bid optimization and performance analysis. Experience with acquisition, retargeting and local traffic campaigns for clinics, e-commerce and service businesses.
Analytics & visibility
Lo que no se mide no se mejora. Configuro y utilizo herramientas de analítica y webmaster para saber qué está funcionando, detectar problemas técnicos y tomar decisiones con datos reales.
Google Search Console
Tracking of indexing, keyword performance, coverage and technical site health to prioritize SEO improvements with impact.
Google Analytics
Analysis of user behavior, acquisition and conversion to understand which channels attract useful traffic and which pages convert better.
Plausible
Lightweight and privacy-focused web analytics to monitor pages, traffic sources and goals without unnecessary complexity.
Bing Webmaster Tools
Indexing control and SEO diagnostics in Bing to expand visibility and detect technical issues that can be missed in other search engines.
Email marketing
Design of newsletter and email communication systems for acquisition, nurturing and retention: from one-off campaigns to automated sequences connected to forms, CRM and webhooks.
Brevo
Campaigns, automations and transactional emails connected with web forms and n8n flows.
MailerLite
Newsletter management, forms and automated sequences for segmented audiences.
Mailchimp
Campaigns and automations for marketing databases with focus on deliverability and conversion.
Resend
Sending of transactional emails for applications and forms with API integration and events.
Amazon SES
Large-scale sending infrastructure for transactional email, with technical control of reputation and authentication.
Marketplaces
Tools for demand analysis, competition research and commercial viability before launching products in marketplaces.
Jungle Scout
Demand estimation, niche analysis and competitive tracking for catalog decisions based on data.
Helium10
Keyword research, listing optimization and competitive monitoring to improve visibility and sales.
Design & Creativity
Creative assets for ads, social content, short-form video and graphic design for digital projects, without depending on an external creative team for every piece and with conversion-focused design decisions.
Canva Pro
Design of assets for ads, social posts, presentations, brand documents and sales materials. Advanced Canva Pro usage with Brand Kit, Magic Studio and integrated AI image generation.
CapCut
Video editing for social media content, Reels, TikTok and product material. Automatic subtitles, trending templates, effects and platform-optimized export. Integrated AI for script generation and voiceovers.
Productivity & Office Tools
The operational foundation of any well-organized project. Advanced proficiency with major office suites, CRMs and ERPs for customer and operations management, plus personal and team productivity tools.
Digital customer support
Más de 25 años atendiendo clientes — con las herramientas que existían entonces y con las que existen ahora. Experience real en plataformas de ticketing, chat en vivo y sistemas de soporte multicanal, tanto como usuaria avanzada como en la configuración e integración con otros sistemas.
I build solutions with the right tools for each problem, without over-engineering or hype and without adding learning friction for your team.